Audience predisposed to listening
Reaching users where they spend their free time, where they look for inspiration on products and services, means capturing them in a state of positive predisposition and attention to the proposed contents GBInstagram Latest Version APK.
Discover, browse, test and checkout, all in one place.
With social commerce it is possible to accompany the user up to the final step of the purchasing process, in a pleasant continuous flow: from the scroll of one’s feed to the product selection and checkout.
Features dedicated to retailers and brands
Social media platforms today offer various tools to create interactive, engaging and shareable campaigns, fundamental within the sales funnel, to determine the launch of new products and fuel sharing.
Word of mouth and relationships
These key traits of the social experience reinforce shopping strategies, defining a lasting bond between users and brands, especially in light of the growing number of consumers looking for transparent brands that are open to dialogue.
Innovation and creativity
Social media creates a bridge to a new shopping experience. The creative opportunities available to brands to innovate the sales funnel are increasingly varied, involving consumers at levels not achievable with traditional e-commerce sites and, sometimes, with the same offline in-store experiences.
In recent months we have witnessed a rapid rise in interest in this topic (just think of the collaboration between Tik Tok and Shopify), which has pushed the main social networks to acquire an increasing number of features dedicated to the business world and shopping in particular.